This year's Egalité’s campaign was inspired by the Photo Ark exhibition of the national geographic photographer: Joel Sartore.
“I want people to care, to fall in love, and to take action.”
Joel Sartore has visited 40 countries in his quest to create a photo archive of global biodiversity. He completed intimate portraits of more than 8,000 species to date.
That was the reason we chose to name our Egalité’s swimwear after some of the endangered species’ animals.
Egalité cares, fell in love and wants to take action.
We decided to do our first photo shoot in Badoca Safari Park in Santiago do Cacém, Portugal. Their main values are conservation of species, animal welfare, environmental education and leisure as a pole of family aggregation. All these values are on the agenda as urgent measures to achieve sustainable development of endangered species and nature.
As George Bernard Shaw said: “The worst sin towards our fellow creatures is not to hate them, but to be indifferent to them: that’s the essence of inhumanity.”
Take a chance to care, fall in love and take action, with Egalité.